Rich Klein Crisis Management (formerly LawFirmsPR) was founded by Rich Klein, who has advised companies, colleges, law firms and non-profits on all aspects of crisis communications.
He is the founder and host of The Crisis Show, which explores disaster preparedness, emergency management, crisis/litigation communications and online reputation.
When Everything Is On The Line, Experience Counts
When your organization's future is on the line because of a high stakes, high-profile crisis or reputation challenge, it can be stressful for management and employees.
Some companies think they can handle these critical situations with internal marketing, public relations and social media staff. But they are often overloaded, too afraid to confront painful realities or just too inexperienced in this area.
In a crisis you need an experienced, strategic advisor who can help you plan for all stages of a crisis: before, during and after.
You need someone who can:
--Help you foresee public opinion around controversial issues
--Advise on the right actions and words that will help maintain, defend or rebuild your reputation
--Write sharply like a journalist to get your most important messages/statements heard in media/social media
--Interact with global media and other influencers during a crisis
--Use social media intelligently to spread your ideas and story
Before, During and After: Be Prepared for All Three Stages of a Crisis
We focus on all three stages of a crisis: before, during and after.
We often get called when a crisis has already hit. But experience tells us that engagement long before a crisis is the ideal way to protect reputation during a crisis situation -- and speeds up the process of rebuilding reputation once a crisis subsides.
Here are some of the services we provide at all stages:
BEFORE A CRISIS:
--Help you to identify potential crisis situations particular to your business, industry or location
- Help you to minimize risk surrounding those crises your already know about but have not acted on.
--Identify members of your Crisis Communications Team
--Create internal/external crisis management plans -- and rehearse those plans, including roles and responsibilities of each team member
--Draft media/social media "holding" statements that can be used quickly in wide variety of situations
--Provide comprehensive media training to those who might be spokespeople (in person or via Skype and Google Hangouts)
-Implement online "listening" system to find out what's being said about your organization
--Set up or improve existing social media channels so they can be utilized as rapid response systems
DURING A CRISIS:
--Immediately assess public opinion relating to your crisis situation
--Determine with team the immediate next (and best) actions to take and words to write/say
--Identify influential reporters/editors/columnists/producers/bloggers who we may connect with to insure your messages/statement/story gets told
--Advise on best communications channels for the situation (e.g., written statement vs news conference; radio or TV; Twitter or YouTube or both, etc.)
--Adjust internal/external communications plans to match the crisis situation
--Help draft internal memos to boost employee morale, improve loyalty and to eliminate unauthorized media and social media comments
--Manage rapid response system on social media to shoot down rumors and inaccuracies in media and in social media
AFTER A CRISIS :
--Advise on communications that show resiliency of organization
--Tell your "comeback" story or stories for weeks/months after crisis using targeted media and social media
--Thoroughly examine strengths and weaknesses of your crisis response and recommend areas for improvement
--Assess public opinion post-crisis
--Adjust internal/external plans based on lessons from crisis
Call us today at (347) 926 - 3530 to discuss your crisis situation confidentially. Or email firstname.lastname@example.org.